The True Aussie Beef, Lamb & Goat brand is used to build awareness and preference for Australian red meat amongst both trade and consumer audiences in export markets.
Holders of a licence are permitted to use the Aussie Beef, Lamb & Goat trade mark to underpin and promote their own Australian red meat brands in international markets.
Meat & Livestock Australia has curated a selection of images, videos and publications to help you promote the Australian red meat industry and Australian beef, lamb and goat meat across the globe.
